vibes.london was an experiment in company and community building. My 2 cofounders and I made clear from the outset we wanted to see if it was possible to create a company that was high-ambition, high-impact and high-integrity.

We created a social product, in person dinners with 6 strangers. We approached dinner, its format and people's expectations, as a technology that could be iterated on to achieve specific outcomes. In our case, the outcome was a feeling of deep, human connection.

We developed a 3 act structure to dinner that comprised a circle, an hour of group conversation and listening where people we able to put down the masks they wear in everyday life and relate to each other as themselves.

We then served dinner and structured conversation through a method called spotlight where each attendee was given 5-10mins in the spotlight. At this point, other attendees would interview them. It gave everyone a chance to listen, enquire, talk about themselves without a sense of dominating proceedings, and importantly, eat!.

We closed with an improvised game, or showcase, or something else an attendee might have brought along or suggested. This third act was a chance to enjoy the connections people had made throughout the evening.

This was a very lo-tech, high customer engagement project. We had exceptionally positive customer feedback. Attendees to our dinners told us how it changed their outlook on their relationships with friends, family and socialising more broadly.

Saucy McSauce Face was founded in 2024 with a simple mission: to make branded merch more sustainable, more memorable, and a lot more fun. Based in the UK and serving clients across Europe, we specialised in creating eco-conscious, custom-branded products—think hot sauces, snacks, and condiments—that businesses could use as giveaways, rewards, or event prizes.

Whether it was a spicy thank-you to hardworking employees or a cheeky promotional item that left a lasting taste, our products were designed to surprise and delight. Every item was produced with environmental responsibility in mind, using recyclable materials, ethical suppliers, and low-waste packaging. At its heart, Saucy McSauce Face was about mixing bold flavour with bold branding—without compromising on sustainability.

I conceived, launched, and ran every aspect of the business—from initial concept and supplier sourcing to packaging design, customer outreach, and sales. Every client we worked with was personally won and supported by me, and the feedback was consistently positive. Saucy McSauce Face was as much a test of creative thinking and branding as it was of end-to-end business execution.

I had the idea for a game that gradually drew the shape of F1 circuits for a while. The gameplay is quite simple: the player has to recognise 3 circuits as fast as possible.

The end result is a fun challenge, and certainly geared towards F1 die hards, although it's possible to get better quite quickly (within a week) with daily practice.

The build was simple. This is the first game I've built, so I focussed on UX a lot, animating much of the gameplay UI and keeping things ergonomic for mobile browsers.

The best way to understand how the game works is to play it. It only takes 30 seconds - play it here

I spent much fo 2023 prototyping a new CPQ SaaS with a friend. We raised £500k in seed funding and signed up 5 design partners. We were on track to deploy the product with our first customer in Q4 2023 before we chose to cease work on the company for personal reasons.

The app was incredibly rewarding to build. The backend was a highly composable set of resources all accessible via a REST API. It required modeling pricing models, complex enterprise deals and rules to ensure quotes conformed to the customer's sales guidance. I constructed logic to ensure the necessary data was collected via the frontend to progress the quote regardless of how the app was configured.

The frontend was a Next.js app relying mainly on tailwind for styles and radix for component primitives.